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Voice First Application as a Brand

Voice here, does not mean one to one interaction between humans through mobile and telephones. Voice or Voice First, here purely means, a personal assistant in the form of Alexa, Siri, Cortana or Google Assistant with significant power to deliver services. It is pretty audacious, how Amazon calls it VUI (Voice User Interface), so much so that at some point one may come under the impression, we are at a salient point in the timeline of industry [2] where [...]

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Data Privacy and Data Security for Marketers

Data Privacyand Data Security are two separate but related topics. Both are becoming more and more relevant to today’s Marketing professional. Attention to these dual pillars of trust can no longer be an afterthought. Wikipedia defines the two as follows: Information privacy, or data privacy (or data protection), is the relationship between the collection and dissemination of data, technology, the public expectation of privacy, and the legal and political issues surrounding them. Data security means protecting digital data, such as those in a database, from destructive forces and from the unwanted [...]

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Why a marketer needs a CDP?

A Customer Data Platform (CDP) is a marketer-managed system that creates a persistent, unified database that is accessible by all the sales and marketing systems and customer analytic tools.  But I often hear: Why do I need one? or We have Hubspot (or some other Marketing Automation tool) We already have Salesforce (or some other  CRM) I do understand the genesis of these sentiments.  As a marketer we are already exposed to a long list of tools and technologies, 6829 to be exact [...]

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What is Customer Data Platform (CDP)

In the fast-changing internet world, customers are bombarded constantly by businesses trying to hawk their products and services.  This leads to information oversaturation and your brand’s message gets lost as customers ignore all ads.  Therefore, brands have to constantly find new and creative ways to stay relevant.  Most marketers are unanimous that personalization is the key to achieving this. A Customer Data Platform (CDP) is a tool for bringing together all of this customer data into one database for marketers responsible for these personalization efforts. The CDP provides a comprehensive view of [...]

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